Studio 9 Salon owner/operator Peggy Burnham applies a pink hair extension to the scalp of one of her employees, Shelly Humphrey, in support of the Pink Hair for Hope campaign that runs through October, which is Breast Cancer Awareness month. "We see ribbons, bracelets and even M&M's as colorful examples of support, but this is a way to bring in a little excitement and style," said Burnham.
Staff Photo By Patti Sells
In The Pink: Local salon joins fight against cancer with Pink Hair for Hope campaign
By PATTI SELLS, News-Telegram Feature Writer
Sept. 10, 2008 - Breast cancer survivors and supporters with a wild streak will love the Pink Hair for Hope campaign being brought to Sulphur Springs Studio 9 Salon through SO.CAP.USA Hair Extensions during the months of September and October.
"The color pink is everywhere today and has become synonymous with showing support for breast cancer awareness," said Peggy Burnham owner of Studio 9, located in Windsor Plaza.
According to Burnham, a pink ribbon campaign that began in 1996 doesn't get much attention anymore, and she believes the Pink Hair for Hope campaign is a new, innovative and creative way to show support for such a serious cause.
"We see ribbons, bracelets and even M&Ms as colorful examples of support, but this is a way to bring in a little excitement and style. I think this will really get people talking about breast cancer and early prevention."
Now in its third year, SO. CAP. USA Hair Extensions of Mahopac Falls, N.Y., provides professionals in the beauty care industry a unique way to get involved in the fight against breast cancer by supplying salons with hair extensions in various shades of pink for their clients to choose from.
For a donation of $10, supporters can choose from soft pastel pinks to vibrant shades of hot pink or fuschia, according to Burnham.
Last year the Pink Hair for Hope campaign, with the help of 375 salons across the nation, raised approximately $372,000 for the National Breast Cancer Foundation. This year's goal is to raise $500,000 and Studio 9 Salon employees are doing their part to raise money and awareness for the disease that kills more than 40,000 women each year.
"Cancer has really touched this community a lot," said Burnham. "People I know have been affected by it, and anything we can do to help, and give back, we want to do our part."
Burnham said her goal for the local salon is to apply 200 hair extensions in the community.
"I've done about a dozen so far, and we're getting a really good response," she said. "People are really loving it."
The all-natural human hair extensions last for four to six months and should be treated and maintained like normal hair.
"The pink hair extension attaches to your natural hair very close to the scalp with an invisible bond," said Burnham, explaining the bonding adhesive is keratin, the same protein that makes up our own natural hair, so the extensions cause no damage when applied or removed.
"They last quite a while, but if you want it removed, we'll do that free of charge when your ready."
Burnham said she hopes to get other salons and even schools involved in the program.
"We know students are not supposed to wear colored hair, but since it's for a good cause, we're hoping administrators will let them get on board.
"Just think of the money we could raise," she emphasized. "We're all getting them at the salon, and we think it would be a lot of fun for everyone to get involved. I think the hair extensions will really draw attention and bring awareness to the subject."
For those who want to skip the extensions but support the program, donations can be made at Studio 9 Salon, Windsor Plaza. For more information call 903-885-5938.