Pretty Judy Jackson, 17, daughter of Mr. and Mrs. Fred Jackson, is shown after being crowned Dairy Festival Queen in 1964. Her coronation by the retiring queen, Mary Ann Prim, highlighted the Dairy Festival Pageant in City Park rodeo arena.
1964 Staff Photo by Cody Greer

The Golden Jubilee: Judy Jackson Deaton brought talent and beauty to the crown

By TERRY MATHEWS, News-Telegram Arts Editor

August 17, 2008 - From 1959 through 1963, the title of Dairy Festival Queen was decided by ticket sales. But in 1964, talent and beauty divisions were added to the competition. Although she didn't win talent, Judy Jackson Deaton stood out in other ways -- such as winning the beauty portion of the contest.

"I was probably the only contestant in the festival that wore all homemade clothes," Deaton said. "My mother made everything I wore except the costume I wore on the Dial Study Club float."

The floats that year represented foreign countries. Jackson wore "an original dress borrowed from a lady who had visited Japan."

For the talent portion of the program, Deaton did a jazz dance to 'Steam Heat.'

Forty-four years after winning the crown, Judy Jackson Deaton has fond memories of the pageant. "I enjoyed everything that went with it - being in a parade, the pageant and just being the queen,"?she says.

"I had done the routine, with a few changes, for the drill team floor show in the spring," she explained.

Deatons's parents, Mr. and Mrs. Fred Jackson, were in the dairy business when she was asked by the Dial Study Club to enter the pageant.

"My sister, Ruthmary, was a member of the club," she said.

Deaton liked being in the festival.

"I enjoyed taking part in the Dairy Show, handing out ribbons and visiting the different area pageants," she said. "I was also in the Parade of Lights at Fair Park in Dallas. I enjoyed everything that went with it - being in a parade, the pageant and just being the queen."

Participating in the pageant helped Deaton appreciate "hard work and all the rewards that can come from it."

Deaton and her husband, Larry, married in 1965. They continued in the dairy business until 1988. They have two grown children, Debbie and David, and two grandchildren, Olivia, 7 and Reece, 3 1/2.

Deaton's advice to future Dairy Festival Pageant contestants is to "be dedicated to the work and give it your all."


Information from the 1964 Dairy Festival Queen Competition Program, provided by Judy Jackson Deaton

7:30 P.M.

May 5, 1964

Master of Ceremonies -- Weber Fouts


Presentation of Queen Nominees

Organ Interlude -- Charles Miller


Sarah Clark, Interpretive Reading -- Sponsored by Hopkins County Home Demonstration Council

Judy Gray, Dancing -- Sponsored by Junior Waverly Club

Wilma Graves, Fashions -- Sponsored by Business & Professional Women's Club

Judy Jackson, Dancing -- Sponsored by Dial Study Club

Ann Kindel, "Seeking Talent" Skit -- Sponsored by Lions Club

Vicky McKay, Instrumental Music -- Sponsored by Standard Club

Gail Miller, Impersonations -- Sponsored by Waverly Club

Betzie Myre, Piano and Voice -- Sponsored by Kiwanis Club

Olivia Pinion, Voice and Dancing -- Sponsored by Sulphur Springs Garden Club

Judy Rawson, Fashion Designing and Modeling -- Sponsored by Mothers Club


Selected information from The Daily News-Telegram (ITALICS) Friday, May 8, 1964 (Copy courtesy of Rosemary Tucker Bailey, mother of 1965 Dairy Festival Queen Janet Bailey Shieldes)


"Miss Jackson also received a loving cup as the winner of the beauty division of the queen contest.

"Ann Kindel, also a 17-year-old junior at the high school, received a trophy for first place in the talent competition.

"Determination of the winner in the queen contest this year was based upon a formula point method for beauty, talent and pageant ticket sales. There was no announcement made as to the candidate with the most ticket sales.

"The new queen was judged Tuesday night in a light blue suit in the beauty portion of the festival program. Her talent skit was a modern dance.

"Miss Kindel, the daughter of the Rev. and Mrs. Felix Kindel, won the talent division with a skit, "Seeking Talent, featuring a hearty cowboy welcome to the tune "Big D," and ending with the discovery of her talent as a milkmaid in recognition of the dairy festival."


Float winners announced during the pageant were the Standard Club, first, representing Canada with a dog-drawn sled carrying milk cans; the Mothers' Club, second, representing Ireland with "little people" on hand; and Dial Study Club, third, representing Japan with a cherry blossom tree and other Oriental displays.

Downtown window display winners included Fay's Beauty Shop, first, and Eddins Western Wear, second.

The "Dairy Internationale" theme of the pageant was carried out in the setting of the coronation event. American flags lined the long walkway to the stage. Duchesses and past queens carried small American flags, while queen candidates carried flags of the nations they represented.


Pageant officials listed the top five point winners in the queen's contest. They wre Judy Jackson, 976.0; Olivia Pinion, 839.3; Judy Gray, 782.4; Judy Rawson, 769.1; and Betzi Myre, 750.0.

Mrs. Charles Gilreath announced that advance ticket sales included 305 to students and 716 to adults. Additional sales of $141.50 were made at the gate.

(Editor's Note: In June 2009, the Hopkins County Dairy Festival will celebrate its 50th anniversary. In the weeks leading up to the festival, the News-Telegram will visit with former Dairy Festival queens to reminisce about the festival, the pageant and what it meant to wear the crown.)

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