|Water tower logo set to change this spring|
|Bruce Alsobrook | News-Telegram Editor|
Jan. 18, 2007 - That big water tower graphic welcoming travelers to the great city of Coleman ... err, Sulphur Springs ... should be changed about the time spring break rolls around.
The new logo, sporting the name "Sulphur Springs" in big, bold letters, followed by "Great Parks. Great People," should be in place by the end of March.
Sulphur Springs City Manager Marc Maxwell said the work on the tower, which also involves maintenance, should begin in late February or early March, weather permitting.
The logo was designed by Bob Bond and Harve Chapman, who both spent many years in marketing, advertising and promotion. (Harve Chapman is credited as the man who came up with the term "Metroplex" to describe the urban sprawl that is Dallas-Fort Worth and the surrounding suburbs.)
Of course, you can't just call Bubba's Paint and Landscape to do a job like this.
Utility Service Co., one of the giants of the water tank service industry, got the bid to repaint the 6-year-old tower for $92,500. That figure, however, is for more than just putting a new face on the million-gallon water storage container. Workers will also be inside the tank, repainting the interior to take care of some rust, a routine maintence issue.
Obviously, the tank will have to be empty for the work to be done inside, which is also a requirement for the exterior painting. If it's full of water, the tank would start to "sweat," and the condensation would put a screeching halt to any precision painting on the 24-foot high logo.
"It has to be done before the summer," Maxwell said.
The existing water tower graphic has been a point of contention since it was first painted in 2001.
The image began life as the logo for Coleman Park, selected by the city's Parks and Recreation Commission in 2000 from about a dozen submissions during planning for the city's newest park.
The decision was later made to put the logo on the side of the water tower to serve as a highly visible advertisement for the park, something that would be seen by the people in the 27,000 or so vehicles that pass through Sulphur Springs on Interstate 30 daily.
Big mistake, as Maxwell told city council members during a meeting in October 2005.
�I drove down the highway, I looked at it and had a sickening feeling that I now lived in Coleman, Texas,� Maxwell said at the meeting where Bond and Chapman made their presentation for a new logo. �It has been a sore spot for many people in this town and is a matter of personal embarrassment for me.�
The decision was made at that council meeting to change the logo when the water tower was next scheduled for painting and maintenance. In the meantime, the new logo has been employed here and there on city vehicles, stationery, etc.