It’s Brad’s Road
Council votes unanimously to rename Radio Road in honor of pioneer broadcaster Bill Bradford
Kerry Craig | News-Telegram Assistant Editor

In his first official act as Sulphur Springs mayor, Freddie Taylor, left, presented Bill Bradford with a framed city resolution changing the name of Radio Road to Bill Bradford Road. Bradford, owner of KSST radio station, has been recognized nationally as a broadcasting pioneer and is credited with coining the phrase, "This is only a test," used in Emergency Broadcasting System test messages used nationwide. The new street name is to become effective in 60 days.
Staff Photos By Kerry Craig

June 7, 2006 -- It is official, or will be in 60 days.

Radio Road will become Bill Bradford Road in recognition of the many years of dedication to the community by the pioneer broadcaster.

Outgoing Sulphur Springs Mayor Clay Walker, who asked that the name change be placed on the council's agenda, said there is no one more deserving of the recognition than Bradford.

"He works tirelessly, not only for the community, but for the citizens of the county," Walker said. "It is an honor for me to be on the council and to bring this before you."

Walker said a local businessman came up with the idea to change the name of Radio Road.

"Jeff Massey, a longtime Sulphur Springs resident, said we ought to name Radio Road after Bill Bradford in his honor," Walker said. "I thought that was a great idea." 

Walker then took the idea to City Manager Marc Maxwell and to other members of the council, where it was well received.

"The common thought throughout our conversations was why somebody had not thought of that before now," Walker said. "He is the reason Radio Road was named Radio Road in the first place, and he has done so much to help the community of Sulphur Springs, the city and the school, and has done a lot for the economic well-being of this city and county. Everybody thought it was very fitting we find some way to honor Mr. Bradford."

After receiving a unanimous vote of approval, incoming Mayor Freddie Taylor presented Bradford with the first street sign to bear the name "Bill Bradford Road." He also read a resolution recognizing Bradford's many years as a radio broadcaster and the many awards he has received for service to the community, the state and nation as a broadcaster and as a pilot and radio operator in the military during World War II.

Never at a loss for words, Bradford said he was humbled by the recognition.

"I am over rewarded, and I really do and I seriously feel that way," he said. "I am not that special -- I did my job."

Walker begged to differ.

"I wish we could find something better, because he has done that much for this city and this community," Walker said.

With his characteristic humor, Bradford said he would be happy for anyone to continue to use the old name for his street.

"I have decided that I am going to announce that I am going to continue to call it Radio Road, and anybody else that wants to can be my guest," he said.

City Manager Marc Maxwell said the new street name would become effective in 60 days.

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