Helm sells Best Western Trail Dust Inn to brothers from Dallas
Kerry Craig | News-Telegram Assistant Editor

Harry Singh, GNS Motel partner, said no personnel or operational changes are planned for the motel, but that improvements will be made to the award-winning property.
Staff Photo by Angela Pitts

Feb. 1, 2006 - The sale of a longtime, family-owned Sulphur Springs business was announced Wednesday by Charles Helm, owner of Best Western Trail Dust Inn.

The motel has been bought by GNS Motel Inc., owned by brothers Harry and Tony Singh of Dallas.

Helm said he wanted to be sure new owners would maintain the established standards of the Trail Dust Inn. 

"We wanted to make sure, if we did sell the property, that we put somebody in there we knew would be good operators and keep the property in good shape," he said.

Helm and his late brother, Lewis, built the Trail Dust Inn in 1982, and the property has been recognized with Best Western International Director's Awards every year for high scores for quality assurance.

The Singh brothers are proven good motel operators, as well. Since buying the Best Western motel in Center five years ago, the motel has been recognized every year with the Director's Award.

"We have been in the Best Western family for six years with two motels," Harry Singh said Wednesday morning. "We have one in Center, and it is one we have improved a lot."

The new owners said there would be no changes in day to day operations or personnel at Trail Dust Inn. Some improvements, Singh said, are planned and will start as early as next week.

"This [Best Western] looks really nice," he said. "But we are still going to do some things to improve it like paint outside and things in the rooms."

Singh said he plans to continue working to improve the motel each year.

"The way we do the business, every year we improve the business. We spend more money on the property," he said. "We are going to do the same thing over here and work with the community and give friendly service to everybody."

Although Helm will not be in the hotel business in Sulphur Springs, he will maintain close ties with the new owners of the Best Western Inn.

"I will still be playing a consulting role with Harry and Tony on the operations of the hotel," Helm said.

Helm owns the Best Western in Lufkin, Holiday Express Hotel and Suites and La Quinta Inn and Suites in Greenville as well as Holiday Express Hotel and Suites in Mount Pleasant. Two other hotels are under construction and still another is to be built in McKinney.

Helm, who has served on the board of directors for Best Western International, which represents more than 4,000 hotels around the world, was elected this year to serve as vice chairman of the organization.

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