Signs for Bill Bradford Road installed
Kerry Craig | News-Telegram Assistant Editor
King of the Road

KSST radio and TV owner and personality Bill Bradford (right) humbly watches as city workers Zach Adair (left) and Jesse Duckworth officially change the last Radio Road sign to Bill Bradford Road at the corner of Carter Street Thursday morning. The change was approved by the City Council in June. Clay Walker, the city’s mayor at the time, said there is no one more deserving of the recognition than Bradford.
Staff Photo By Angela Pitts   

Aug. 3, 2006 -- City crews began changing street signs along Radio Road on Thursday morning, part of the process of formally changing the name to Bill Bradford Road.

The name change was approved by the City Council in June after then-Mayor Clay Walker asked the name change be placed on the council's agenda. Walker said there is no one more deserving of the recognition than Bradford.

"He works tirelessly, not only for the community, but for the citizens of the county," Walker said. "It is an honor for me to be on the council and to bring this before you."

In that meeting, Bradford, who is never at a loss for words, said he was humbled by the recognition. 

"I am over-rewarded, and I really do and I seriously feel that way," he said. "I am not that special -- I did my job."

As the new street signs went up on Bill Bradford Road Thursday morning, Bradford expressed concern for residents on the street.

"Let me apologize to residents on Radio Road who have been inconvenienced by address changes. Your friendship is much more important than a street sign," Bradford said. "Secondly, if I have looked worthy of something like this, it is simply because you are giving me credit for the accomplishments of great KSST people over the past 60 years."

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