New logo a welcome sign
Revised icon will emphasize city’s name, parks, people
Kerry Craig | News-Telegram Assistant Editor

Bob Bond (right) and Harve Chapman presented a proposal to City Council members Tuesday night to change the logo on the water tower at Coleman Park. The council approved the change.
Staff photo by Kerry Craig

Oct. 5, 2005 -- A new graphic may soon adorn the water tower at Coleman Park following action Tuesday evening by Sulphur Springs City Council members.

The current logo on the water tower, visible to more than 27,000 vehicles per day on Interstate 30, spells out “Coleman Park,” something City Manager Marc Maxwell said creates an identity crisis.

After the current logo was painted on the tower, Maxwell said he drove out on the interstate to look at the work and immediately knew there was a problem.

�I drove down the highway, I looked at it and had a sickening feeling that I now lived in Coleman, Texas,� he said. �It has been a sore spot for many people in this town and is a matter of personal embarrassment for me.�

To remedy the identity crisis, Bob Bond and Harve Chapman presented a new concept to the council that could also be used on city stationery, police cars and other city property.

Both Bond and Chapman have many years in marketing, advertising and promotion,  and their proposal would tout “Great Parks -- Great People.” The phrase would be surrounded by trees and children playing.

�When you are working with something like this, you need an icon,� said Chapman, the man who is credited with coining the term �Metroplex� to describe the Dallas-Fort Worth area. �This is a huge billboard. Just think of the potential to say �Sulphur Springs� and not �Coleman� and to say something about this community and the people.�

The water tower is more than 220 feet in diameter, and the height of the logo would exceed 24 feet.

The city manager told council members he would like to have approval to make the change within two or three years, when the water tower is scheduled for routine maintenance and painting, but could use the logo in other ways before that.

�In the meantime, we could to get it protected so it is uniquely ours and start incorporating it so that on new vehicles it would be the logo,� Maxwell said. �If you like it and want to approve it, that would be great.�

And council members felt it would be just that, a great idea, and gave unanimous approval to the new logo identifying Sulphur Springs as a place of “Great Parks -- Great People.”

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