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Home News-Telegram News Fall Festival board members create new brand, logo for county fair

Fall Festival board members create new brand, logo for county fair

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Fair-goers should have no problem finding their way into this year’s Hopkins County Fall Festival. The entry points on the fair grounds will be lit with giant lighted signs featuring the county fair’s new logos and brand.

The logo and brand were designed by board members Buddy Gore and Lisa Smithers in response to a challenge issued by Texas Association of Fairs and Events asking each fair board to bring a branding iron with their official brand to stamp a cowhide during the annual fairs convention in January. The item was then auctioned to raise money for the Texas Scholarship Fund.

The Hopkins County Fall Festival brand has been officially registered and recognized by the state of Texas, noted Fall Fest Board President Ina Gore in a prepared statement about the new logos.

“Buddy says that since so much pride goes into displaying ownership of unique brands and logos, HCFF is incorporating that same community pride as having one of the best county fairs in the great state of Texas,” the board president added.

The brand  includes two Fs, one facing left and the other right, connected by a cross in the middle of the Fs to create an H. Beneath the H is a C. It’s then placed on an outline of the state, in the location for Hopkins County. The state is circled and Hopkins County written at the top and Fall Festival at the bottom.

The connected letters from the brand were also used to create an official Fall Fest logo. The letters appear inside a star with a circle around it and “Hopkins County Fall Festival” surrounding the circle.

The brand follows the “Texas tradition of a man or family placing their mark of ownership on things,” notes the HCFF president. In years past, a family crest was often proudly displayed in Europe as a sign of ownership. Texas pioneers then used a simpler hot brand with letters or symbols unique to that family. Cattle brands are still registered today at county clerk’s offices across the state.

“People and corporations still take pride in showing a brand or logo unique to their organization, so, the Texas tradition of ownership in the form of a brand continues on with an official brand of the Hopkins County Fall Festival,” Gore notes.

The new brand is already incorporated on promotional material, such as the Fall Festival brochure. It’ll also be on the new signs on display on the fair grounds during Fall Festival week, Sept. 12-19.




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