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Home News-Telegram News Pro bull riders' challenge returns to Civic Center Aug. 21-22

Pro bull riders' challenge returns to Civic Center Aug. 21-22

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Tickets for the upcoming Professional Bull Riders event at the Civic Center go on sale Friday, but only the best seats in the house will be sold the first day, with the prime spots going to the first in line.

The event, which first came to Sulphur Springs one year ago, returns with even more exciting events, organizers promised at a kickoff luncheon Tuesday to help get the Aug. 21-22 Texas Heritage National Bank PBR Challenge out of the chute.

Ticket sales were one area of change. Promoter Jim McLain Jr. explained event organizers learned a few lessons after being swamped with a sellout house at last year’s inaugural event.

“It’s a big deal to us to have families enjoy our form of entertainment, so we have kept the tickets in a range that works for so many people,” said Jim McLain Jr. of TwoBulls Group, who is producing the event with Emory ranchers Donny Gowin and Jay Weddle for the second year.

The solution is fairly simple: Reserved seating for $1 more than last year’s price. ( (Lest one suspect price gouging, fear not — only about half the seats are reserved; the other half, sold as general admission, will go for $1 less than in 2008.)

A tiered seating system is in place, with advanced reserve tickets costing $17 ($22 at the door) and general admission being $15 ($20 at the door). A special Ticket Kickoff will take place from 4 p.m. to 7 p.m. this Friday, July 24, at Texas Heritage National Bank, 215 North Hillcrest Drive.

“We’re very happy that Texas Heritage National Bank has jumped on board as our title sponsor,” McLain said. “Having them sell tickets just shows an even bigger commitment to this event.”

After Friday, tickets also will be on sale at the Circle E Western Store and the Hopkins County Regional Civic Center, and both have been partners in the event since its inception. Tickets at Circle E will go on sale starting Saturday, July 25, while tickets at the Civic Center box office will start on Monday, July 27. Tickets will also continue to be available at the bank after Monday. All locations will accept credit cards, and group discounts of $2 per ticket are available if tickets are bought in bundles of 10.

“We’re very excited to have a strong partnership with the Hopkins County Civic Center and the great folks there,” McLain said. “It’s just a great venue, and with us signing a five-year contract with the Civic Center, we know this will be our home for years to come.

“Circle E Western Store came on board with us early in the process, and it’s very important to us that they want to be part of this event. It’s a great place to get the Western feel for our event, get tickets and get something to wear to the show.”

Advance tickets will remain on sale until 1 p.m. Aug. 20, unless they sell out before then.

“Folks who get their tickets ahead of time will get a $5 discount on each seat compared to getting their tickets the day of the show,” McLain said. “For a family of four, that’s a $20 savings, which is a big deal to a lot of people.

“And the way this community supported this event a year ago, I wouldn’t be surprised if this sells out before that weekend.”

 

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