As a part of the continuing effort to revitalize and bring new life to downtown Sulphur Springs, the city will hold a breakfast with consultant Roger Brooks at Sulphur Springs Public Library at 8 a.m. Tuesday.
Brooks, who visited Sulphur Springs in March, will be working on a committee appointed this week by the city council to develop a brand for the city.
“Since then, the city council hired Roger to come back and leads us through an effort to brand the city,” Maxwell said. “He will be here Tuesday, Oct. 1, at 8 a.m. at the library making a presentation on it.”
Everyone is invited to attend the meeting, breakfast will be served and admission is $10 per person.
Brooks works with a 13-member Brand Development Committee, which the city council appointed Tuesday evening. Those named to the committee include Mayor John Sellers, Mayor Pro-Tem Freddie Taylor, Councilman Craig Johnson, John Reed, Craig Roberts, County Judge Chris Brown, City Manager Marc Maxwell, Shane Shepard, Meredith Caddell, Don Sapaugh, Kristi Brewer, Monica Littlefield and John Campbell.
Maxwell said any and all public input will be appreciated.
“If you have any interest at all in the branding of the city, you're welcome to show up,” he said. “What we want to come up with is something that really comes from the community.
“We want to get as broad a cross section as we can,” Maxwell continued. “There are civic club leaders, leaders of industry, leaders of retail, leaders of banking and churches, the Downtown Business Alliance, you name it.”
City branding creates a single brand for the city and extends it to all its offerings and interactions to help create a unique identity for the city at every level. Branding helps in removing the need to present a business-by-business, event-by-event picture of the city in an effort to bring new business and new customers to the city.
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