The Circle E Western Wear Store, spun from the Eddins Western Wear store that began on Main Street in 1951, has been handed down through the Eddins family since 1972 to its current owners Mickey and Linda Eddins.
Circle E Western Wear Store was opened at its original location on Shannon Road by Mickey’s parents, Chester and Evelyn Eddins, in September of 1972.
In October of 2009, the Eddins family — Mickey and Linda, along with their three sons David, Paul and John — welcomed the opening of a new 15,000 square foot store next door to the former store and adjacent to M&F Western Products, their wholesale business.
“We started downtown with a shop for shoe repair, boots and hats,” Mickey Eddins recalled. “Then we opened our newest location and doubled the showroom. Business has been good.”
The Eddins family works primarily in their wholesale business division and employs about nine staff members.
Kenneth Batterton, who has worked for the Eddins family for the past two years, is the store manager for Circle E Western Wear.
“I really feel like I am a part of the family,” Batterton said. “It is amazing when customers shop here and recall shopping at the first store downtown.”
The Eddins family often hosts, promotes and supports charitable causes through United Way and the Hopkins County Chamber of Commerce.
“We help in the new store for special events and holidays,” Eddins said, giving Batterton a confident smile.
Circle E Western Wear Store has enjoyed generations of patrons dedicated to the many name brands they offer, such as Nocona Boot, Wrangler, Resistol and many more. With a showroom four times the size of the original store, the Eddins family stocks 18 different brands of jeans and 4,400 different boots, specializing in Justin and Tony Lama.
“If you put all the boots we have in stock toe to heel, it would stretch a mile and a half,” Batterton added. “We have been so blessed to see such growth.”
Exclusive to Sulphur Springs, Circle E Western Wear Store sees its biggest sales boost around the Christmas holidays and during rodeo times.
“Over the years, we have even seen a few celebrities making some of our products even more popular, like our camouflaged cowboy hat,” Batterton said. “But we are highly known for our special orders.”
Circle E Western Wear supplies “the hard to find sizes,” with jeans up to size 60, a big and tall selection for men, plus-sizes for women, and a “kids korral.”
The store receives new shipments of products daily, helping to keep up with the current trends. For example, Circle E Western Wear Store has new for this spring a selection of flip-flops and sun dresses for ladies.
Eddins walks the aisles of the store overseeing the merchandise right down to the last detail, sharing his opinions with Batterton. This attention to detail doesn’t go unnoticed.
“The public has given us an overwhelming response to our new showroom,” Batterton said. “Sales have really picked up. We are all really proud of how it turned out.”
Circle E Western Wear Store is located at 220 West Shannon Road in Sulphur Springs. Hours are Monday through Saturday from 9 a.m. until 6 p.m. For more information, call 903-885-4481.
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