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Home mySSlife Family Owned Businesses Family Owned Business: Locals choose Customer’s Choice for Texas hospitality, payment flexibility for easy ownership

Family Owned Business: Locals choose Customer’s Choice for Texas hospitality, payment flexibility for easy ownership

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Tired of big national retail chains and having to drive for miles to find furniture, appliances, televisions or computers? Then look no further than a hidden Sulphur Springs gem — Customer’s Choice.

For husband and wife team Larry and Marinelle Randolph, it is all about bringing a higher level of customer service with their rental/lease business.

Since opening a branch in Sulphur Springs in February of 2008, Customer’s Choice has been satisfying locals with their products and flexible spending options, holding true to their motto, “making ownership easy and affordable.”

“We have all different types of products available from the laundry room to the kitchen or bedroom, even home office and stereos,” said owner Larry Randolph.

The decision to expand to Sulphur Springs was easy.

“We have seven stores only in Texas—Bowie, Athens, Mineola, Crockett, Palestine, Gun Barrel City and here,” Randolph said. “We opened our first store in April of 1997. Currently, sales have been pretty good considering the economy. It is like Aaron’s, only smaller, and the advantage in coming to us is that we can make more pricing decisions in-house,” he said.“We don’t have to deal with corporate headquarters like the big national retail companies do.”

With four full-time staff members including store manager Richard Phinney, Customer’s Choice stocks a selection of brands including Ashley, Crosley, Dell, LG and several other major brands. Phinney has been with the store from the opening but has 13 years in this line of business.

This hometown team at Customer’s Choice makes a promise to their customers “that they are the most important person in the business, and we pledge to always provide customers with top quality merchandise and the best customer service available anywhere. Customer’s Choice pledges to conduct business with the highest level of integrity, honesty and caring.”

“We are here to help financially, and we don’t judge,” Phinney explained, noting Customer’s Choice offers many options including payday loans so “every day is pay day.” Phinney emphasizes that he is in constant contact with Randolph, giving Customer’s Choice an advantage over their competitors.

Phinney added, “We like our family atmosphere, always treating our customers with respect. Everybody knows everybody in this size town, and it is nice.”

Other items on the Customer’s Choice Service Plus Program include:

-- No long-term obligation: Customers have the opportunity to return the merchandise any time without obligation;

-- Payment holiday: Allows a customer to defer one week’s payment during the term of their agreement after fulfilling the agreement for four months;

-- 90 days same as cash: Customers may purchase merchandise within 90 days by paying the fair market value (cash price) established when the agreement was originated with all the rent paid during the first 90 days being applied to this price;

-- Early payout option: After the first 90 days a customer may purchase the merchandise at 30 percent off the remaining total cost;

-- Referral bonus: Customers have the opportunity to earn $25 bonus for referring another customer who rents;

-- Free relocation: If a customer needs to move during the term of the agreement, Customer’s Choice will relocate the merchandise to the new location at no cost (if within the market area);

-- Future discounts: If a customer pays off any agreement, Customer’s Choice will apply $100 off (up to one month) on a future rental agreement.

Some other services provided are free delivery (often same day), free set up and installation, and free service, as well as loaner merchandise during repairs.

“We are Texas-owned and only serve smaller Texas markets, so keeping the customer and their families happy and satisfied is our top priority,” Randolph stated. “We do everything we can to help the customer own the merchandise if that is their desire.”

Customers can rest assured they are getting the lowest price. At Customer’s Choice, they will match any competitor’s rental or lease price for similar merchandise.

Credit worries? Credit is never required at Customer’s Choice. Customers may get what they want without worrying about qualifying.

“We want to be your one-stop-shop,” Randolph added.

The Customer’s Choice located in Sulphur Springs has received honors for their success and quality service by winning Store of the Month for February 2010, January and February 2009 and September 2008, which comes as no surprise to their large number of returning customers.

“Currently our best selling items are the flat screen televisions,” Phinney said noting they offer several selections to fit any need from small screen to the 42-inch plasma.

They also currently have living room or bedroom sets as low as $24.99 per week.

Customer’s Choice is open Monday through Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. until 5 p.m. and is located at 1139 South Broadway Str., Sulphur Springs.

Visa or Mastercard, check or cash are accepted.

For more information on products and rental/lease terms call (903) 885-8521.

 

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