As you can tell from the giant marquee, Starplex Cinema 6 has been renamed Trans Texas Theatre. The six-screen complex on East Shannon Road is going through a complete remodel process and is set to be the first in a new chain of theaters, according to General Manager Krista Lloyd.
“We have been operating under Starplex theater’s umbrella for quite a while, but now we are a completely separate company,” said Lloyd. J.C. Mitchell, Ken Maynard and Bill Knight have been owners of the theater for more than six years but created Trans Texas Theatre to be something new. Their mission is to develop more theaters in small-town locations like Sulphur Springs.
“Mitchell originally owned Starplex theater before his retirement, and all three owners have many years of experience in the business,” said Lloyd. Since Trans Texas Theatre officially split from Starplex, the local complex has begun a remodel process. Earlier this year, its concession stand and lobby were redesigned.
“We now have pizza, hamburgers, fries and cheese sticks,” said Lloyd. “We have a new specialty oven that cuts the grease and makes the food healthier.” The theater is also featuring funnel cake fries. “It’s like a funnel cake in french fry form. The smell will fill the lobby,” Lloyd said. “Customers are really liking them.
”The next step in the remodel will be new carpeting in all the theaters, which will begin next week. Lloyd said that more cosmetic improvements will soon be under way.
"We just installed the new sign on the front of the building and soon will be painting the outside,” said Lloyd. “There are so many changes going on right now to upgrade our theater.” Lloyd said she was so excited that Sulphur Springs was getting a newly updated complex.
“We are on the ground floor of a new theater chain, and our owners love our community and want people to be happy with their local theater,” said Lloyd. Despite the name change, Lloyd said all the coupons and giftcards for Starplex will still be valid at Trans Texas Theatre if they were purchased at the Sulphur Springs location.
“We now have new gift cards available for purchase, but are still honoring Starplex giftcards,” said Lloyd.
Trans Texas Theatre will also be having a movie marathon next Monday to kick off its new name. All three “Hobbit” movies will be shown back-to-back-to-back with “The Hobbit: The Battle of the Five Armies” premiering a few days early in Sulphur Springs.
“The trilogy begins at 1 p.m. and all the films will be in 3D and end around 10 p.m. Monday evening,” said LLoyd. “Tickets are $20 for an entire day of movies.” LLoyd is also working on setting up midnight throwback movies from the ‘80s and ‘90s on Saturday evenings beginning next year.
“There are so many great films that have to been seen on the big screen,” said Lloyd. “’E.T.’, ‘Breakfast Club’ and newer films like ‘A Knights Tail’ or ‘Ten Things I Hate About You’ will be great for younger audiences to see them in the theater.”
Lloyd said she was still working out the details of the midnight movie throwback but would announce specifics when they are finalized. To purchase tickets or see what is coming to Trans Texas, visit its new website at tttheatres.com. Tickets may also be purchased at movietickets.com.